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Why I'm Building Edgaze

Everyone is building AI tools and sharing prompts. Almost nobody is making money. Edgaze exists so workflows become runnable products, not instructions lost in screenshots.

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3 min readArjun KuttikkatFounder
  • Edgaze
  • monetization
  • workflows
  • creators
  • distribution
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There is a strange gap in the AI world right now. Everyone is building tools, everyone is sharing prompts, everyone is talking about the future, but almost nobody is actually making money. That is the part that bothered me. I started paying attention to what people were really doing behind the scenes, not what they were posting. Creators were spending hours building prompt packs, posting threads, sharing workflows through screenshots and Notion pages, and then hoping someone would buy. Even when they had distribution, the experience was broken. You see something interesting, you copy it, you paste it somewhere, you try to make it work, and most people drop off right there. Not because the idea was bad, but because the experience had too much friction.

Execution and monetization, not just creation #

That was the moment it clicked for me. The problem is not creation, the problem is execution and monetization. Right now AI workflows are not products, they are instructions, and instructions do not scale. If someone wants the outcome, they should not have to rebuild the process every single time. They should just run it. That is what Edgaze is built for.

A layer on top, not another tool in the pile #

I am not trying to build another AI tool because there are already too many of them. Edgaze is a layer on top of everything that already exists. It is a place where creators can take what they already know and turn it into something that actually runs, not something that needs to be explained again and again. You take a workflow, turn it into a product, someone else can use it instantly, and you get paid when they do. No screenshots, no copying prompts, no guesswork. Just input and output.

Until money flows, none of this is real #

This matters more than people think because until money flows, none of this is real. You can talk about the future of AI all day, you can build something that looks good, you can even go viral, but if creators are not getting paid, the system does not sustain. I am building Edgaze around a very simple belief: creators should be able to make money from what they know without turning into full time content marketers. Right now the system forces you into that. You either build in silence and get ignored or you spend all your time marketing instead of actually building. Both are broken.

Outcomes in the foreground #

I also realized that most people do not actually care about tools. They care about outcomes. Nobody is thinking about which model is being used or how many steps are in a workflow. They just want the result. Edgaze is built around that idea. You give input and you get a result, and everything else stays in the background.

Building while it breaks #

Building this has not been clean. The product is difficult and the surface area is massive. There are days where everything breaks at once, the engine fails, the UI glitches, and nothing works the way it should. I have sent hundreds of messages trying to onboard creators while the product was still not stable enough to support them properly. That is on me. But that is also what building something real looks like. You do not wait until everything is perfect. You build, you break, you fix, and you keep going.

Signal, not success yet #

What kept me going is simple. People actually want this. I have spoken to creators who immediately understood the value, not in a polite way, but in a way where they said this is something they were missing. That is enough signal. Not success, but signal, and at this stage that is all that matters.

Edgaze is not finished, not even close. Right now the focus is simple: get creators to publish workflows and get paid. Not scale, not hype, not features for the sake of it. Just real usage. If a creator makes their first dollar through Edgaze, that matters more than anything else on the roadmap because that is proof.

The standard #

I am building this at 18, not as a side project and not as something to casually try. This is something I want to push until it either works or completely fails. There is no safe version of this.

Either creators make money through Edgaze or the idea does not deserve to exist.

That is the standard. And that is why I am building Edgaze.

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Building AI workflows that people can actually open, run, and pay for? That is the problem space behind Edgaze.